Marketing Mix - 1280 Words

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four Ps to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families. Marketing MixEven with the economy that appears to be slowing†¦show more content†¦This statement could not be farther from the truth. The best price for the product or service is a more accurate statement. I have one fitness club that charges eighty dollars a month per member. They offer a product that is more than just a workout center. I do not know all what they offer but it appears they offer activities for the kids, rock climbing classes and basically just a place to relax. So for some people the eighty-dollar price tag is a good deal. The gym I was formally a member of offered all different types of group workout type classes and individual trainers. They also had a smoothie bar, a large locker area with a sauna. The price there was forty-five dollars a month. This was a good price point for what was offered. Anytime Fitness price is only thirty-five dollars per month but as I have described earlier this club just offers a basic workout facility. PromotionWhen planning a promotion you have to also have planned a budget for your promotions. Publicity and public relations are also part of the promotions part of a good marketing mix. Anytime Fitness is not only the largest fitness club but also the fastest growing, fitness club franchise in the world. They nearly doubled in size from 308 to 604 clubs in 2007. They plan to open their 1000th club in 2008 (Anytime Fitness, 2008). One of their promotions that I took advantage of was a pricing promotion. This was a grand opening pricing promotion. When myShow MoreRelatedHolden Marketing Mix1768 Words   |  8 PagesAssessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturingRead MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 PagesThe Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is â€Å"Place†: Place represents the location where a product can be purchased. 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Going from proficient practiceRead MoreMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagespolicies and rule according to the situation in the respective country of operation have helped in their success and thus making the customers â€Å"LOVING IT† Marketing Mix and Strategic decision making of McDonald    In this section we will discuss the marketing mix of Mc Donald and the strategies adopted by the company to counter the competition.    Marketing can be explained as the process in which a product or service is developed and then the price is calculated after evaluating all the related aspectsRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreMarketing Mix Essays2988 Words   |  12 PagesThe Channels of Distribution The products and the services are distributed electronically, where the costumers can buy online on the website or in stores located across Australia. 5 – Braaap’s potencial customer base and key pressure Before marketing your products and services it is important to define your customer base or target market. Braaap’s clients are people who love motorcycles whatever if it is professionally or just a sport on free time. There is a huge difference of ages between theRead MoreGeneric Marketing : Determine The Marketing Mix Essay1771 Words   |  8 Pages– 2935 Generic Marketing – Determine the Marketing mix Name – Pritpal Singh ID Number – A8947 SUBMITTED TO: SUBMITTED BY: Pritpal Singh A8947 ER - 1.1 (a) The elements of the marketing mix adopted by theRead MoreMarketing Mix Of Gionee Smartphones1204 Words   |  5 Pages Marketing Mix Analysis of Gionee Smartphones Kashyap Pd. Marahatta BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Mr. Krishna Khanal Westcliff University 25/09/2016 â€Æ' Abstract This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs, the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This paper wouldRead MoreMarketing Mix - 4Ps of Marketing Mix1219 Words   |  5 PagesMarketing mix can be describes as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace†¦ A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com) The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target

Love in Battle Hymn of the Tiger Mother - 855 Words

Parenting is one of the greatest honors, commitments, and trials a person will go through. It will test resolve, health, and even sanity but it can also provide the greatest sense of love and accomplishment in a person’s life. Whether a parent’s style is strict, laissez-faire, or somewhere in between, the choices made by parents for their children will leave their marks on the character and development of their children long into their lives. Amy Chua knew this. She also knew how dangerous it would be to her children’s future to raise them in a style that would leave them open to falling short of the opportunities they would start with due to her own, and her parents’, successes and she resolved not to allow this to happen on her watch†¦show more content†¦The eleventh chapter, â€Å"The Little White Donkey,† is Chua’s main point on the benefit of coercion tactics and persevering to accomplish what Amy was confident her daughter Lulu was capable of. In this case, Amy manifests confidence in a method atypical for Westerners: she believes Lulu proficient enough to master the piece and uses tactics of excoriation and threats on Lulu to motivate her to accept the premise and work from it. Even Jed, usually placid and supportive of Amys parenting, gets criticism and is accused of not believing in Lulu when he tells her to let up on the haranguing (61). Beyond even Amys own doubts, she continues in her diatribe and finds vindication in Lulus sudden success and happiness in achieving the degree of mastery in the tricky technique needed to make the piece work. Lulu can play the piece correctly; and what’s more, she’s able to play â€Å"The Little White Donkey† as if it were her own. Although Chua’s methods upset not only her daughter but also her usually supportive husband, the key through all of this was that Amy believed her daughter could do it, bar-none, and by believing so hard and put ting so much effort into making it real, Amy and Lulu accomplished their goal. The goal was often set high too, and kept being raised higher to continue the â€Å"virtuous circle† (Chua 29). Since Amy believed her daughters could do anything,Show MoreRelatedThe Everlasting Bond between a Mother and a Daughter Essay1149 Words   |  5 Pagesmore enduring than a mother- daughter relationship. This bond is specifically explored in the books, The Battle Hymn of a Tiger Mother by Amy Chua and The Joy Luck Club by Amy Tan. Authors of these books precisely show the complexity of this type of relationship. Chua and Tan show the reader how a mother and daughter can hurt one other but ultimately forgiveness finds its way through. The similarities in these books include the difficulty of communication between the mother and daughter and theirRead MoreBattle Hymn of the Tiger Mother Essay1004 Words   |  5 Pages â€Å"In one study of 50 Western American mothers and 48 Chinese immigrant mothers, almost 70% of the Western mothers said either that ‘stressing academic success is not good for children’ or that ‘parents need to foster the idea that learning is fun.’ By contrast, roughly 0% of the Chinese mothers felt the same way. Instead, the vast majority of the Chinese mothers said that they believe their children can be ‘the best’ students, that ‘academic achievement reflects successful parenting,’ and that ifRead MoreWhy Chinese Mothers Are Superior By Amy Chua1119 Words   |  5 Pagesthemselves this question since the beginning of mankind. Some methods are better than others and some are quite questionable. In â€Å"Why Chinese Mothers Are Superior†, Amy Chua discusses the effectiveness of her parenting style. This is an excerpt from Amy Chua’s book Battle Hymn of the Tiger Mother. According to Behrens and Rosen, â€Å"the title â€Å"Why Chinese Mothers Are Superior† was written by the editors of the [Wall Street] Journal, not by Chua, most likely in an attempt (a successful one) to attractRead MoreThe Mental Health Risk Associated With The Tiger Mom Parenting Style And How It Affects The Education Of Their1173 Words   |  5 PagesThe debate is on: The Mental Health risk associated with the Tiger Mom parenting style versus Western parenting style and how it affects the education of their kids. Recently we have been overwhelmed with the comments of strict parenting techniques used to enforce respect and discipline, education, and success. Attention has been focused on the 2011 book Battle Hymn of the Tiger Mother by Amy Chua. The Chinese culture Tiger Moms has made child rearing a mental Health issue, which could Read MoreThe Type Of Parenting Associated With The Tiger Mother1168 Words   |  5 PagesThe type of parenting associated with the tiger mother has been a subject of intense controversy for a very long time. Even though the term itself only became part of our understanding in 2011 thanks to the very controversial book, Battle Hymn of the Tiger Mother, by Amy Chua, there were always questions of how much discipline is healthy and necessary for a child. In Chua’s book, she contrasts the two sides of parenting styles: what she calls â€Å"Chinese† parenting and â€Å"Western† parenting. â€Å"Chinese†Read MoreGoldstein Essay1073 Words   |  5 Pagesmorals, values, and goals while dreaming for the future is a part of life and should not be taken away. Imagine being told you could only receive straight A’s and only attend an Ivy League school to be successful in life. Patrick Goldstein’s â€Å"Tiger Mom vs. Tiger Mailroom,† which first appeared in Times on February 6, 2011, emphasizes how you can be successful in life with or without attending college and receiving a degree. Goldstein used credited information by using quotes from famous successfulRead MoreThe Parenting Of Asian Mothers Essay1368 Words   |  6 Pagesspotlight: the parenting of Asian mothers. They are known as very passive and submissive to strangers, but to their own kids they turn around 360 and becoming very aggressive and demanding. Many Westerners think Easterners way of parenting is cruel and inhumane. Westerners think that Asian mothers have goals that are unrealistic; they are selfish because they are simply living their dream through their children. Asian mothers, on the other hand, claim they do it all out of love. The Spark Amy Chua, theRead MoreRelationship Between Parents And Children924 Words   |  4 Pagesdifferent â€Å"styles† or â€Å"approaches† to how others raise their children, but there are others that have very precise views on how they will go about day to day life with how their children are raised. This is the case from Amy Chua. She is a Chinese mother married to a Western father with very opposite views of parenting. Amy is strict, meticulous, and a disciplinarian. The way she handles herself with her family and in the way she raises her children have many effects on their lives. These effectsRead MoreBattle Hymn Of The Tiger Mother By Amy Chua1097 Words   |  5 PagesChua Summary Amy Chua, author of the book â€Å"Battle Hymn of the Tiger Mother†, writes about the differences between Western style parenting and Chinese style parenting. Although Chua acknowledges that Chinese parents are strict and Western parents are less strict, she knows it is a generalization. She outlines the high expectations that Chinese parents have for their children. She compares the statistics about strictness in the eyes of Western and Chinese parents. Chua says that Chinese parents getRead MoreAmy Chua1459 Words   |  6 PagesMarkisha Carter/ Unit Two â€Å"B† Essay Amy Chua is obviously very opinionated. There is a lot of controversy surrounding her memoir, Battle Hymn of the Tiger Mother, in which she was very harsh towards her daughters and made it clear that her parenting methods were better than those of a Western parent. There is no manual on parenting, but how do we know when we as parents cross the line between being concerned for our child’s future and being overbearing? Being a parent myself, I know firsthand

Quality and Accuracy of GPS Measurements †MyAssignmenthelp.com

Question: Discuss about the Quality and Accuracy of GPS Measurements. Answer: Introduction: In this data collection plan, the data that is going to be collected will be aimed at helping the related authorities to identify the asset damages that exist in the public space so they can be aware and take action against it. This data was collected by using GNSS receivers in different parts of the city, as well as taking photos and images to accompany those GPS point positions collected in a bid to show the authorities the kind of damage that exists on a particular asset. Before going to the field to carry out the data collection exercise, some preparation exercises were conducted. Firstly, the availability of all the necessary equipment including the GPS receivers and a Google Earth enabled laptop were done. In addition, the availability of chargers and cables was also done to ensure that once the exercise was done, it would not stop until all of the points had been collected. Next, the settings of these receivers were checked and configured, to ensure that all of the data collected was in the expected format to avoid the occurrence of errors during computations. In addition, since the accuracy of the data depends on the strength of the PDOP values of during the survey time to ensure that he data collected would be done on a low PDOP value, so that the accuracy of the data could be higher (Yuen, 2007). A data collection sheet where the data would be filled in to was also prepared for a more efficient data collection process. The receiver collected the coordinates of the different points in longitude and latitude, as well assigned each point a unique identity. These details were transferred and recorded in the previously prepared data sheet. All the attribute information for each point were also recorded in the data sheet and this was done for all the waypoints collected. After all the details of all the waypoints had been collected, the data was downloaded into the laptop using the cable. The dta was also backed up for insurance against loss of data management. The GNSS data receiver used was found to have accuracy levels that were within the range of 3m to 5m which is acceptable as the errors can be corrected by applying a differentia correction. The assessment the accuracy of the data collected by GNSS receivers can be conducted through vertical or horizontal accuracy(Sirgrist, Coppin, Hermy, 2009). These are established by comparing the data collected by a GNSS receiver of point whose coordinates are known and comparing them to the known figures. The accuracy level was achieved as a result of ensuring that the PDOP value during period when the survey was conducted was low(Wing, Erklund, Kellogg, 2009). Attributes table x Y elevation comment 150.954526 -33.804358 53.512856 MACKLIN ST 150.954278 -33.802424 46.326889 BILABONG ST SIGN 150.953115 -33.802381 38.742287 GILBA RD FOOTPATH 150.952658 -33.802675 43.145905 WARMAN ST PIT 150.973378 -33.808866 23.787344 VERON ST FOOTPATH 150.975418 -33.808865 22.566446 VERON ST CIVIL WORK 150.975253 -33.8156 31.951643 ESSINGTON ST CIVIL 150.973478 -33.816081 29.376648 BANSGROV ST 150.967175 -33.812262 35.046104 SMITH ST 150.958952 -33.808441 57.199833 ROWLY ST Some of the examples of GNSS enabled applications that have already been launched include The Graffiti app, although other applications are still being created and worked on, including Galileo that is being developed in the European Union. This application enables its users to collect waypoints and save attribute data on them. References Sirgrist, P., Coppin, P., Hermy, M. (2009). Impact of obstructions on the quality and accuracy of GPS measurements. International Journal of Remote Sensing, 20(1), 3595-3610. Wing, M., Erklund, A., Kellogg, A. (2009). Consumer grade GPS accuracy and reliability management. International Journal of Remote Sensing(103), 169-173. Yuen, M. (2007). Dilution of Precision Calculation for planning purposes. M.SC Thesis, 8(7).

Potrayol of Gandhi in Waiting for Mahatma free essay sample

Vol. I, Writers Workshop,  Calcutta. p. 86). On page 123 of his  My Dateless Diary  Narayan  has recorded that a young American novelist, to whom he had given this novel to read, remarked that â€Å"we don’t learn anything about Mahatma Gandhi from it,† a view many Indian readers would perhaps readily endorse. For us Indians the mere mention of Gandhi’s name conjures up the vision of a â€Å"man of God† who â€Å"trod on earth†, as Nehru described him in one of his speeches after Gandhi’s death. He was  acclaimed  a  Mahatma  and worshipped as an  Avatar.Exasperated by  Narayan’s  handling of Gandhi in  WFM  my  teacher Prof. C. D. Narasimhaiah  had even suggested that  Narayan  would have done well to withdraw it from circulation  (The Swan and the Eagle. Indian Institute of Advanced Studies,  Simla. 1969. p. 155). There is no gainsaying at all that  WFM,  for all its readability, is  indeed  unsatisfactory and disappointing as a novel. We will write a custom essay sample on Potrayol of Gandhi in Waiting for Mahatma or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But if we could see it for what it really is in itself, we would be able to arrive at a fair assessment of it as well as  Narayan’s  handling of the  Gandhian  motif in it.The first thing to note about  WFM  is that it is  not  a â€Å"Gandhi-Novel† as one is very likely to assume it to be. Uma  Parameswaran, for instance, has asserted: â€Å"It is aGandhian  novel.. . and the theme is  Gandhism. †Ã‚  (A  Study  of Representative Indo-English Novelists. Vikas  Publishing House,  New Delhi. 1976. p. 65) But  Narayan  has not written one such, although once again he uses with considerable subtlety the  Gandhian  motif in his later novel  The Vendor of Sweets  (1967). Nor is  WFM  a â€Å"political novel†, properly so called.Some of the strongest strictures against it have sprung from these assumptions. But the readers are not wholly to blame. For the title of the novel rouses several expectations, especially regarding the Mahatma, which unfortunately are belied. Had  Narayan  chosen a different and less assuming title without the Mahatma in it, the readers’ response would have been less  unfavourable, if only because many of the expectations roused by the present title and disappointed by the novel would not have been there at all.WFM  cannot be called a political novel, though several political happenings between the First World War and Gandhi’s assassination are referred to in the  course  of the novel. As is his wont,  Narayan  aims at telling a straightforward story of some people belonging to  Malgudi, the town of his mythical imagination. Briefly,  WFM  tells the story of two young people of  Malgudi,  Sriram  and  Bharathi. Sriram  is an orphaned young man brought up without a care by his pampering grand-mother, who makes over to him on his twentieth birthday a considerable fortune.He is shaken out of his life of complacency and stagnation when he gets to know  Bharathi, a  Gandhian  volunteer. She too is an orphaned  child. Her father had been shot dead white offering  satyagraha  against the British during the Non-Co-operation movement of 1920. She, who was just an infant then, was adopted and brought up by the  Sevak  Sangh, a  Gandhian  institution, as a foster-daughter to Gandhi. Sriram  and  Bharathi  happen to fall in love with each other. It is they who wait for the Mahatma at the  Birla  Mandir  in  New Delhi  to obtain his final consent for their marriage.Thus  WFM  is actually the love story ofSriram  and  Bharathi  told against the background of the  Gandhian  decades of  India’s struggle for freedom. It also tells how  Sriram’s  love for  Bharathi  sustains him throughout the ups and downs of his life since his joining the freedom struggle. This aspect of the novel has to be sufficiently  emphasised  to see it in perspective. Narayan  introduces into this fictional world Mahatma Gandhi as one of the characters and gives him considerable importance in it. In doing so  Narayan  was taking a very great risk.For Gandhi is too large a subject to be ushered into a small-scale novel. And there are other attendant problems for the novelist. Although  Narayan  attempted this novel some years after Gandhi’s, death, still he was much too close in time to Gandhi to view him with sufficient artistic detachment. The next major problem for him is one of balancing properly the  Sriram-Bharathi  motif and the Gandhi motif in the novel. It is a commonplace that  Narayan  as novelist is almost invariably interested in people who are average and ordinary and in studying their relationships.That is at once the strength as well as the limitation of his art. Sriram  and  Bharathi  of  WFM  are of this kind. The problem for the novelist is, what particular aspects of Gandhi’s life and person  should he  include in the novel to be at once historically authentic and aesthetically consistent with the rest of the novel. Gandhi was not only â€Å"a giant among men†, as  Radhakrishan  described him, but in the eyes of the millions of his countrymen a saint, a Mahatma, a living legend, inspiring veneration and worship.When such a character as this is introduced into the novel, inevitably he overshadows and dwarfs all the others in it, resulting in a thorough imbalance of interests. What is worse, it may even result in huddling together the sublime and the ridiculous. In spite of  Narayan’s  carefully devised strategy,  WFM  has not been able to escape wholly these lapses. Yet another problem confronting  Narayan, one peculiar to him, is the necessity of having to bring into the novel in a good measure the political developments of the  Gandhian  decades, although, to be sure, Gandhi was no mere politician.For, as  a  writer of  fiction  Narayan’s  interest in politics and political  ideologies has always been minimal. He himself has testified more tha n once that politics do not interest him as a creative writer. His studied avoidance of current politics as major themes in his fiction has given room for some dissatisfaction with his work as well as misunderstanding of it. But  Narayan  is neither blind nor indifferent to political happenings. The several incidental references to them in his works, early and late, demonstrate how observant he is.However, it is a matter of his artistic temperament that the vicissitudes of politics, which are ephemeral, do not engage his attention as much as the processes of life do. When he has to take note of them, as in  WFM,  he takes a deliberately detached and an ironical view of them. This may very well be one of  the reasons forNarayan’s  rather belated use of the  Gandhian  theme; long after novelists like  Mulk  Raj  Anand  and Raja Rao, contemporaneous with him, had used it even in the ’Thirties. To steer clear of  these hurdles  Narayan  has had to devise for  WFM  a narrative strategy consistent with his own artistic temper and intention. What he does is to focus attention mainly on the humane qualities of Gandhi, which had enthroned him in the hearts of his countrymen, in spite of his towering far, far above them in other respects. This device enables the novelist to avoid any detailed discussion, debate or elaboration of the politics of the day, which Gandhi guided. Thereby the chief Interest of the novel and of Gandhi in it remains human rather than political, and the novelist feels free to allow his comic irony to play upon events and people, as he does in his other novels. Therefore, in its essentials  WFM  is not political at all.